Every Contour of the 1970 Buick Riviera Captures the Driver’s Attention

1970 Buick Riviera In Copper Paint interior

Power and good looks weren’t the 1970 Buick Riviera’s only strong points, and the two-door sedan was also loaded with upscale materials and interior features that elevated its desirability even further. Mechanically, it makes use of variable-ratio power steering and coil-sprung suspension in order to deliver a comfortable ride that could also showcase relative agility when driven hard.


Most of the sweet stuff lies inside the cabin of the 1970 Buick Riviera, which is spacious enough to fit up to six passengers when equipped with an uninterrupted front seating bench. The entire cabin features upscale vinyl upholstery, including the front and rear seats, and even the Riviera’s inverted down-facing dashboard. Chrome trimming and stitching accents populate several areas, as well as woodgrain panels fit into the dashboard and heavily-padded door panels. The 1970 Buick Riviera also implements luxury touches such as a dashboard clock and a tilt steering wheel, and additional options in the form of automatic climate control, a center console with a shifter and sideways parking brake, automatic level control, power windows, and cruise control. That’s a hefty amount of tech for a ’70s car, and it’s one of the main reasons why the 1970 Buick Riviera was so popular among consumers.




The ’70 Buick Riviera Is Gorgeous

1970 Buick Riviera

The 1970 Buick Riviera is essentially the culmination of two entire generations of modifications and upgrades made to the original 1963 model, taking cues from several variations in what makes for a truly beautiful body design. Up front, it features Buick’s distinct W-shaped nose with a pointed chrome grille, flanked by exposed quad-headlights inspired by the ’64 model. Down the side, the ’70 Riviera showcases flared front fenders and rear fenders, or optional overlapping rear fenders that hide the chrome-finished rear wheels. It also displays chrome strips and side skirts, and its rear-end completes the design with a low-hanging bumper, featuring mildly extended side rear quarter-panels and slick rectangular taillights.

Buick also introduced a special edition Grand Sport trim for the 1970 Buick Riviera, which included upgraded heavy-duty suspension, a limited-slip differential, gorgeous whitewall tires, and additional chrome styling cues.

Here’s How Much A 1970 Buick Riviera Costs Today

1970 Buick Riviera GS

Even though Buick sold north of 37,000 1970 Riviera units upon release, finding well-kept versions isn’t exactly easy these days, which is why they might be more expensive than expected. On average, you can get your hands on a decent example with average mileage for around $15,000, though more beat up versions can sell for as low $7,000 if you’re willing to put in some extra cash to restore them. For those interested in mint-condition models with low mileages, expect to part ways with around $27,000

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