One of the biggest downfalls for a company in the car industry is when they spend time and money to introduce a new model to the lineup, just to find out that the new vehicle decreased the sales of another model. This is precisely what happened to the Chevy Nova SS when the Chevy Chevelle SS was introduced to the market. In 1964 the Nova sales were down, while the Chevelle sales were up. For the ’64 model year there were only 191,691 Chevy IIs built, with around 10,500 being an SS version. The Chevelle, on the other hand, had approximately 387,000 produced with 76,860 SS versions. The sales figures were definitely in favor of the new Chevelle SS. Even though the muscle car was built by the same company, it hurt sales for the less popular Nova SS.
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