Pillarless hardtops, one of the pillars of American automobile design, had a two-door version that first arrived on the 1949 Cadillac Coupe Seville. The two-door hardtops were the trend until the mid-1950s when Buick and Oldsmobile launched the first four-door pillarless hardtops, a very dogged design, until the unveiling of other pillar-less top wagons the following year.
The 1956 Buick model named Century was coined in the mid-thirties during the great depression. Most manufacturers failed to survive the hurdles of the disastrous economic strain.
Harlow H. Curtice, the president of AC Spark Plug, was recruited to revolutionize the company. He further challenged Earl, the GM design chief, “to design a Buick he would like to own.” Earl built the first Buick with speed reaching 100 mph.
Hence, the car needed a good model name. After one of Buick’s top executives returned from a trip to Britain, he explained that the British referred to driving at 100 mph as “doing the century.” The other executives loved it, hence the name.
Meanwhile, to build such an iconic vehicle didn’t come cheap, but the good patronage it received was a much-needed boost. The 1956 Buick Century maintained the number four seller spot behind Plymouth, Chevrolet, and top seller Ford.
With time, the century became popular via great publicity on the TV series “Highway Patrol,” where Broderick Crawford drove a two-door Century sedan during the first season. The Century was introduced in 1936 and survived until 1942, but later returned to Buick in 1954.
It came in a range of four models, including a wagon consisting of the 60 series, exceeding the Special 40 and the Super 50, but below the top dog 70 series Roadmasters.